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Published on:

30th Oct 2019

Happy endings with Alexander Kjerulf

Alexander Kjerulf is the founder of Woohoo Inc and is the original Chief Happiness Officer. Laurence and I first met Alex over 6 years ago when we went to a conference in Denmark for innovators trying to change the world of business. He’s an amazing guy with an infectious positive energy. When we were over there he invited us to dinner and it was my first experience of Cards Against Humanity. I can’t remember ever laughing so much.

Alex’s mission is to bring more happiness and positivity to the world of work. He does this by giving talks and running workshops for companies all across the world. He’s written a number of books and built up a network of positivity professionals who use his materials and resources to impact more businesses. However, after doing this work for 16 years Alex has decided to take a break. He’s found himself having less energy and motivation and is less happy at work, which isn’t a great place to be for a Chief Happiness Officer.


Listen to this episode to find out how Alex started the business, what it was like in the early days, how it’s grown and why in 2020 he’ll be shutting it down for at least 6 months and maybe, forever.

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About the Podcast

Happy MBA
Do what lights you up, not burns you out.
If you want to be the next Elon Musk look away now.

This podcast is for the new breed of entrepreneur that wants to make money, do good and be happy.

An antidote to 'business as usual'.

Hosted by Carlos Saba and Laurence McCahill, long-time friends and co-founders of The Happy Startup School, an alternative business school and thriving community of entrepreneurs.

Back in 2012 we believed there had to be a better way than this.

And so we set out on a mission to create a new story of entrepreneurship. One where happiness and purpose came before profits.

Over the last decade and more we've built up a tribe of practical dreamers, creative visionaries, changemakers and wisdom workers that are committed to making a positive dent in the world.

If you want to do business differently this podcast is for you.

We cover some of the big questions that people like us face:
- How do I find my purpose?
- Am I too old to reinvent myself?
- Will people care about my ideas?
- How do I balance meaning with money?
- How can I find more of my dream customers?
- How can I grow my business (without burning out)?
- How can I make my business more fun and energising?
- Should I just jack it all and get a job?

Tune in for insights, stories and laughs from two old school friends that became accidental entrepreneurs and built a global movement, one relationship at a time.