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Published on:

21st Jul 2020

Pricing well with Ben Johnson

In our community of purpose-driven entrepreneurs we have many founders who want to create a positive impact with their valuable products and services but are hampered by how they price. This affects both their financial and energetic sustainability.

Do you feel unconfident and apologetic in the way you price your products and services? Are you struggling to grow your business because you’re always scrabbling for new customers?

If so, this episode is for you.

Laurence and I are joined by Ben Johnson - founder, investor, mentor and pricing coach. He shares with us five principles to help you price well. We discuss what they mean and share stories from our agency days to illustrate each point.

This is an incredibly valuable conversation no matter where you are in your entrepreneurial journey. You'll find some useful tips and stories that will unlock your pricing challenges and help you become more confident and therefore more profitable.

The principles we cover are:

1. Get out of your own way

2. Price the person and not the job

3. Give different price options

4. Provide a pricing anchor point

5. Always deliver value

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About the Podcast

Happy MBA

Do what lights you up, not burns you out.

If you want to be the next Elon Musk look away now.

This podcast is for the new breed of entrepreneur that wants to make money, do good and be happy.

An antidote to 'business as usual'.

Hosted by Carlos Saba and Laurence McCahill, long-time friends and co-founders of The Happy Startup School, an alternative business school and thriving community of entrepreneurs.

Back in 2012 we believed there had to be a better way than this.

And so we set out on a mission to create a new story of entrepreneurship. One where happiness and purpose came before profits.

Over the last decade and more we've built up a tribe of practical dreamers, creative visionaries, changemakers and wisdom workers that are committed to making a positive dent in the world.

If you want to do business differently this podcast is for you.

We cover some of the big questions that people like us face:
- How do I find my purpose?
- Am I too old to reinvent myself?
- Will people care about my ideas?
- How do I balance meaning with money?
- How can I find more of my dream customers?
- How can I grow my business (without burning out)?
- How can I make my business more fun and energising?
- Should I just jack it all and get a job?

Tune in for insights, stories and laughs from two old school friends that became accidental entrepreneurs and built a global movement, one relationship at a time.