Podchaser Logo Rate on Podchaser

full

full
Published on:

21st Aug 2019

Psychographics and selling more effectively with Alan Wick

Alan is a business coach and mentor on a mission to help and empower as many entrepreneurs as he can. His focus in on owner managed businesses that want to scale up and he’s been amazing support for myself an Laurence. On a previous episode Alan and I discussed the idea of building a minimum viable audience, essentially gathering people around you that love what you do. While many early stage entrepreneurs think of scaling up from the beginning the MVA approach is about first niching down and getting really focused on who you want to serve. One aspect of this is to think about demographics and targetting your audience based on traits like age, geography, education, gender and income. This helps you define who you want to appeal to. However, to understand what motivates and moves these people, you also need to think about psychographics and explore their needs, wants and behaviours. Understanding why people really want what you offer will help you communicate what you do in a much more effective and engaging way. By putting out the right messages you won’t want to have to go hunt for your customers they’ll be looking for you. Listen to find out more.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Happy MBA

About the Podcast

Happy MBA
Do what lights you up, not burns you out.
If you want to be the next Elon Musk look away now.

This podcast is for the new breed of entrepreneur that wants to make money, do good and be happy.

An antidote to 'business as usual'.

Hosted by Carlos Saba and Laurence McCahill, long-time friends and co-founders of The Happy Startup School, an alternative business school and thriving community of entrepreneurs.

Back in 2012 we believed there had to be a better way than this.

And so we set out on a mission to create a new story of entrepreneurship. One where happiness and purpose came before profits.

Over the last decade and more we've built up a tribe of practical dreamers, creative visionaries, changemakers and wisdom workers that are committed to making a positive dent in the world.

If you want to do business differently this podcast is for you.

We cover some of the big questions that people like us face:
- How do I find my purpose?
- Am I too old to reinvent myself?
- Will people care about my ideas?
- How do I balance meaning with money?
- How can I find more of my dream customers?
- How can I grow my business (without burning out)?
- How can I make my business more fun and energising?
- Should I just jack it all and get a job?

Tune in for insights, stories and laughs from two old school friends that became accidental entrepreneurs and built a global movement, one relationship at a time.