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Published on:

22nd May 2019

Visualising your business strategy with Christine Chopyak

 On this episode of the podcast I talk to Christine Chopyak, a visual strategist and idea builder from Denver, Colorado.



We met last year at our Alptitude retreat on Mount Hood in Oregon. She's the author of Picture your Business Strategy, a book that helps you master the principles of "strategic illustration", a proven system for visualising ideas.




Christine discovered the power of visual strategy nearly 20 years ago and it’s changed her life and how she relates to people. For her it’s a way to make ideas come alive.




Christine will be joining us at this year’s Summercamp and will be running a workshop for people who want to learn how to use drawing to help them get more clarity for their business.




Here are some nuggets from our conversation:


  • Too many thinkers like to hear themselves talk.
  • Designing your week to help you manage your energy
  • When you’re too attached to an idea you can forget what you’re actually trying to do
  • Visual strategy helps you see where you’re going and see where you’ve been in one breath
  • The brain processes images 60 times faster than text
  • In order for your brain to understand an image it only needs to be 30% accurate
  • 80% of the population learn visually
  • From the ages of 0 to 3 we make sense of the world through shape and colour and so we all have the capacity to visualise ideas
  • Prototyping and storyboarding your service or product is the best way to understand your customer. It’s both fun and revealing.
  • The more complicated your business the more important it is to try and visualise it
  • We don’t get to see the diversity of solutions unless we try and visualise them
  • Engaging with your customers and clients using a visual approach can help you uncover what they really need
  • Once we get our ideas on a page we see patterns that we can’t see when we’re in our own heads
  • When you give people a picture they’re not so quick to start editing while they’re much more keen to edit your text
  • Drawing together helps you start building together
  • Doodling helps you listen and retain information better
  • Use word anchors if you feel like you’re not great at drawing
  • Join us at Summercamp to get hands on experience of being a visual strategist



Find out more about Christine on her website - www.arlosoul.com




And you can email her on info@arlosoul.com.




Her book is available on Amazon and is called Picture Your Business Strategy: Transform Decisions with the Power of Visuals

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About the Podcast

Happy MBA
Do what lights you up, not burns you out.
If you want to be the next Elon Musk look away now.

This podcast is for the new breed of entrepreneur that wants to make money, do good and be happy.

An antidote to 'business as usual'.

Hosted by Carlos Saba and Laurence McCahill, long-time friends and co-founders of The Happy Startup School, an alternative business school and thriving community of entrepreneurs.

Back in 2012 we believed there had to be a better way than this.

And so we set out on a mission to create a new story of entrepreneurship. One where happiness and purpose came before profits.

Over the last decade and more we've built up a tribe of practical dreamers, creative visionaries, changemakers and wisdom workers that are committed to making a positive dent in the world.

If you want to do business differently this podcast is for you.

We cover some of the big questions that people like us face:
- How do I find my purpose?
- Am I too old to reinvent myself?
- Will people care about my ideas?
- How do I balance meaning with money?
- How can I find more of my dream customers?
- How can I grow my business (without burning out)?
- How can I make my business more fun and energising?
- Should I just jack it all and get a job?

Tune in for insights, stories and laughs from two old school friends that became accidental entrepreneurs and built a global movement, one relationship at a time.