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Visualising your business strategy with Christine Chopyak

 On this episode of the podcast I talk to Christine Chopyak, a visual strategist and idea builder from Denver, Colorado.



We met last year at our Alptitude retreat on Mount Hood in Oregon. She's the author of Picture your Business Strategy, a book that helps you master the principles of "strategic illustration", a proven system for visualising ideas.




Christine discovered the power of visual strategy nearly 20 years ago and it’s changed her life and how she relates to people. For her it’s a way to make ideas come alive.




Christine will be joining us at this year’s Summercamp and will be running a workshop for people who want to learn how to use drawing to help them get more clarity for their business.




Here are some nuggets from our conversation:


  • Too many thinkers like to hear themselves talk.
  • Designing your week to help you manage your energy
  • When you’re too attached to an idea you can forget what you’re actually trying to do
  • Visual strategy helps you see where you’re going and see where you’ve been in one breath
  • The brain processes images 60 times faster than text
  • In order for your brain to understand an image it only needs to be 30% accurate
  • 80% of the population learn visually
  • From the ages of 0 to 3 we make sense of the world through shape and colour and so we all have the capacity to visualise ideas
  • Prototyping and storyboarding your service or product is the best way to understand your customer. It’s both fun and revealing.
  • The more complicated your business the more important it is to try and visualise it
  • We don’t get to see the diversity of solutions unless we try and visualise them
  • Engaging with your customers and clients using a visual approach can help you uncover what they really need
  • Once we get our ideas on a page we see patterns that we can’t see when we’re in our own heads
  • When you give people a picture they’re not so quick to start editing while they’re much more keen to edit your text
  • Drawing together helps you start building together
  • Doodling helps you listen and retain information better
  • Use word anchors if you feel like you’re not great at drawing
  • Join us at Summercamp to get hands on experience of being a visual strategist



Find out more about Christine on her website - www.arlosoul.com




And you can email her on info@arlosoul.com.




Her book is available on Amazon and is called Picture Your Business Strategy: Transform Decisions with the Power of Visuals

About the Podcast

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The Happy Entrepreneur