How much should I charge for my work? with Ben Johnson

If you've got something of immense value, not only monetarily but also in how it could positively change someones life, then it's your responsibility to get it to as many people as possible.

Knowing how to price well is essential not only for the sustainability of your business but also in making sure the right people buy what you offer.

Don't expect your customers to be able to intuitively know whether to work with you or not. If they don't understand your pricing then they're missing out on the value you provide and that would make their lives better.

Please listen if you've created a product or service that you know will make people's lives better but have struggled to put a price on it that feels right and makes sense.

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About the Podcast

Happy MBA

Do what lights you up, not burns you out.

If you want to be the next Elon Musk look away now.

This podcast is for the new breed of entrepreneur that wants to make money, do good and be happy.

An antidote to 'business as usual'.

Hosted by Carlos Saba and Laurence McCahill, long-time friends and co-founders of The Happy Startup School, an alternative business school and thriving community of entrepreneurs.

Back in 2012 we believed there had to be a better way than this.

And so we set out on a mission to create a new story of entrepreneurship. One where happiness and purpose came before profits.

Over the last decade and more we've built up a tribe of practical dreamers, creative visionaries, changemakers and wisdom workers that are committed to making a positive dent in the world.

If you want to do business differently this podcast is for you.

We cover some of the big questions that people like us face:
- How do I find my purpose?
- Am I too old to reinvent myself?
- Will people care about my ideas?
- How do I balance meaning with money?
- How can I find more of my dream customers?
- How can I grow my business (without burning out)?
- How can I make my business more fun and energising?
- Should I just jack it all and get a job?

Tune in for insights, stories and laughs from two old school friends that became accidental entrepreneurs and built a global movement, one relationship at a time.