Episode 161

How to commit to action

Feel like you’re stuck in a loop of fear, overwhelm, and endless faffing about? You’re not alone. Making a big change, whether in life or work, can feel like staring at a blank page with no idea where to begin. But getting moving doesn’t have to be scary, boring, or complicated.

In this episode, Laurence, Carlos, and Lana lift the lid on a framework that’s been a game-changer for their Vision 20/20 programme. They share what they’ve learned, what’s worked, and why this approach has helped their community turn “I’m too scared to start” into “Why didn’t I do this sooner?”

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Transcript
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the question is, when you are committing to action is like,

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why are you committing to it?

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You know, there's, there's things that we should do and

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there's things that we wanna do.

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And really understanding that intention and making that really sort of.

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Coming from the inside out is what we believe is important to make kind of

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a sustainable steps, sustainable steps to doing the thing you want to do.

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And so with people who join the Vision 2020 program, we kind of broke

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it down into kind of four pathways.

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There's, they wanna create a new offering, they've got a new invitation, and I'll

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tell you more what, what that means.

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Uh, kind of got a new perspective they wanna put out into the world.

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Or they're just going in a completely new direction and it's very much exploratory.

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There's nothing they want to give.

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There's more kind of like I want to explore.

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And so just to break that down in a bit more details to, to get to that

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process of action, we believe you need to really tune into the needs to.

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And when you understand those needs, and these are high order needs.

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The way I wanna think about it, this is less about, you know, safety and security.

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This is more about self-actualization needs.

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These are kind of these things like learning growth, friendship

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connection, things that are more, um, less existentially or, I don't

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know, I. Life urgent for want of, gotta think of a better word.

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If you've got a better phrase for that, please let us know.

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Less seismic.

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Less seismic.

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Less, yeah.

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Less life.

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Quay.

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Uh, and so yeah, the needs tuning into those needs then based on those

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needs, making a commitment that really, really enforces the actions

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that you wanna sort like to carry out and to, to create momentum.

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And so in terms of the different, um, pathways, and I won't go into too much

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detail here, but just to illustrate it, if it's a new offering, if it's something

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like a product or a service you wanna put out in the world, something that's new

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and that's something that's different, there's doing it because you wanna make

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money or there's doing it because it meets your needs for contribution, creativity,

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growth, and potentially stability.

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Because adding to the business that you want to sustain

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yourself with and feel safe with.

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If it's something like an invitation, and when I'm talking about invitation, you

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wanna collaborate, you want to build a community, you wanna start a movement, you

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wanna go in a, you know, create a broader change, be part of a system of change,

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or you're motivated to buy a mission.

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Then the action is to put the word out there.

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It will be to engage with other people.

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Would be maybe to arrange an event, maybe put up a manifesto just to

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tell the story of what you're, why you're doing what you're doing.

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But that again, isn't just because you should do it.

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It isn't just because we told you to do it or these, you know,

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you've seen someone on YouTube tell you that's what you're gonna do.

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It's because you have a need for collaboration.

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You have a need con for connection.

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You have a need for community, and you have a need for friendship.

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And so again, tying the needs to actions.

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And then similarly.

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If you have you, I dunno, you've been an experienced entrepreneur or

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experienced coach, or you've been like writing and researching in the dark,

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hidden from the world, and now you wanna launch this idea to the world.

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You've got a new perspective, a new way of looking things,

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a new way of working for us.

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It is like a new way of doing business.

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And you'll need to put that into the world.

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And again, there are ways and strategies to do that.

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But ultimately tying into what's gonna motivate you to do some of the hard works,

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to get over the hard work, to get over the hurdles that might be like fear or

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self-doubt or imposter syndrome, and, and those needs again, can be personal growth,

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self-expression, creativity, contribution.

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Those are the needs you wanna meet.

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And so you want to have those in mind.

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And then finally, it could be potentially just.

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Life has gone one way and you decided to go another way and it's a complete shift.

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You're gonna change because of life quakes, like Lawrence was saying, you

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know, something's happened in your life that said, you know, this path,

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it could be an illness, it could be a bereavement, it could be a redundancy,

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it could be exiting your business and suddenly, do you know what?

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I need to go somewhere different 'cause I don't wanna, what got me

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here is not gonna be get me there and I don't even know where there is.

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And so there it's like the actions are.

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Basically going out into the world, reaching out to people, going to new

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spaces and experiences and traveling.

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Maybe that may be scary because it's not the same as the way you

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used to behave, and that's why, again, tuning into the needs.

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What are the needs?

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Personal growth, self-expression, self-discovery, creativity, authenticity.

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Again, words I'm just throwing out there.

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That might not mean anything to you right now, but it's just an invitation to think

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about what are these things inside us that are telling us to do something else that.

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We might get in the way of ourselves from doing, and this is where this

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idea of commitments come into play.

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Talked about the actions, which the things that we are gonna do in the

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world, Ty, to tie them to a need.

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So the give us a reason to actually act, but to get through that you need

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to commit to something that might be a bit challenging or something

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that's gonna pull you forward.

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So it could be curiosity, it could be a need to be seen.

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Or commit to be seen, I should say.

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You might have a need for safety, but you need to commit to be seen.

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They might be intention, but when you analyze the different needs of like,

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oh, maybe it's, I need creativity and self-expression are important to me.

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If you're not seen, then how do you develop these ideas and how

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do you also be to contribute, meet that need for contribution?

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what, what comes up for me is really to have a deeper, I would

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say, attunement with oneself.

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Right.

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It, it requires that, it requires an understanding of one's needs and

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then an understanding of again, going back to that Socratic principle of

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what's good enough, we're now safe enough to try when it comes to, um,

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exploring how those needs can be met.

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Um, because it might be, you know, the, the strategies that we choose

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and how those needs will be met or the actions that we choose.

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Um, might be too broad or too, encompassing that does not meet with the

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capacity or the time or the resources that we have in a given moment.

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So for me, I have the, the image that I have is really

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like a, An accordion, right?

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Of like, mm-hmm.

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When you're thinking about your needs and you're thinking about the commitments that

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you'd want, you also think in terms of the capacity and the resourcing that it, it's

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needed for you to be able to determine what will be your next course of action.

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well done for weaving the accordion into our work.

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I dunno how you did that.

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I haven't managed to, I've got one set next to me and I'm not gonna play it.

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Um, yeah, I like this model because it feels like an evolution.

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Like you said, Carlos.

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Um, in the past we've really wanted people to launch something and I think that

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energy is great 'cause it gets you going, but also at the same time it can be.

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A bit debilitating for some people who don't feel ready to launch or they don't

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have a thing to put out into the world.

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And so it can stop us from moving forward.

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Um, so I, I love this idea of, um, moving forward, sort of expanding.

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So the perspective, new perspective for me really talked to me.

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'cause I thought of when we started the Happy Startup

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School, it was really about that.

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It wasn't, I don't think I ever had a goal to create a whole new direction

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necessarily, maybe, but it wasn't clear.

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Um, I don't even know if we wanted to launch anything.

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It was just this perspective on how to do startups or how to do business.

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So that for me really speaks to that idea of it shouldn't, not knowing where

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you're going, not knowing what you wanna launch shouldn't stop you from moving

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forward and being able to, like you said, just tune into what's going on for you.

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And I know for me that time, creativity, um, impact those

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were needs, even contribution, maybe respect to, uh, being met.

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I. In the way that I wanted.

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And so there was a bit of frustration, which got me going.

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I know some of the people in, in my group in the program are, you know,

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finding, actually there's something I'm annoyed about that, you know,

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there's an injustice or there's a status quo that I wanna fight against.

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So using that energy to, to move forward in, even in doubt or even,

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even in spite of not knowing, um, what it might become, I think is so key.

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Because again, part of the reason we're doing this is people hit a block and they

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get stuck and then they dunno where to go.

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So at least having some guide rails.

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Is useful.

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Even if you then say, actually now I know what I wanna launch and I shift

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into that launch energy because the light bulb goes off or you have a conversation

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and I think that's the beauty of this stuff is you'll never know by sitting

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still hiding away, but you're definitely.

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Accelerate that process like we're doing, working out loud and, and

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hopefully getting some feedback and insight from other people.

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I'd like to explore that, just that you know, that that part of your

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story just to maybe illustrate this idea of, uh, the new perspective.

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Because what, what, the thing that we did do at the beginning of the Happy

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Startup School and what you designed was the Happy Manifesto was write

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manifesto, and before that you had been blogging and writing quite a lot

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and being, and going on social media.

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What I heard before was this idea of, you talked about frustration and injustice.

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well, I think there was a personal thing of just not feeling like I was harnessing

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my creativity in the way that, uh, I was when I was, maybe when we started out

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with a small studio, just me and you, or when I was freelance, I was brought in

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as a designer, so I was kind of tapping that need, tapping into that need as we.

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But the agency more and more, it was a lot of business development,

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a lot of, um, marketing, managing the guys and the team and, and, um,

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well, guys and women Fiona as well.

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Um, but yeah, a lot of managing and, and, um, leading really, which,

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okay, that's just what you step into.

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So yeah, there was some needs being met, but really deep down, I think I

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had the need for creativity and also.

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Just this desire to really wanna make a mark in someone, I dunno what that

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was, but to feel like, yeah, I'm really proud of this thing we've created.

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You know, at the time it was the agency and we just, you know, in essence

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piggyback off other people's visions.

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But over time it felt like I wanna put my name to something that I'm

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proud of, that I feel is more me.

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And that represents all the things I care about.

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And again, I didn't have the language at the time of what those things were.

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We started to work on our values, didn't really have the language of needs.

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Um, so that was one thing.

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And I think just.

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The general narrative about business and particularly startups was very

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much, this is the only way there is, uh, a thing called Silicon Valley.

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And that's the thing we look to for all of the right ways to do things.

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Everyone else in the world is, you know, a kind of microcosm of that.

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So like accelerators, uh, incubators, funding, you know, all of that stuff.

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So there's just a general.

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Assumption that anyone who wants to start up has to do it this way.

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Um, and more and more we work with businesses and even building

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our own, we found actually those aren't the kind of businesses that

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we're, we're helping to build.

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And those aren't the ones that like me up the ones I wanna work on.

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The ones that really committed to building something that they're proud

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of, not just I want to get in this, make a bit of money and then, you know.

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Move to St. Lucia or something, or go and play golf for the

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next five years, whatever it is.

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So just a, a mismatch of values and, and, and visions.

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So there was, I guess, a, a in intrinsic need and then an external desire to just

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bang the drum for a different approach and a different perspective, like you said.

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and I was gonna add onto that the, we had a business model that worked.

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we could make money off of projects.

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It was potentially a business.

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Uh.

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That you could grow and develop.

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And we saw other agencies like us and we got onto this idea of being a

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startup studio and this trying to meet creativity as well as building sort of

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products and businesses at the same time.

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And I think that for me, an important part of this was even though that could have

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been successful, it didn't meet our needs.

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It wasn't something that.

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Was, wasn't aligned to our feeling of success.

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Mm-hmm.

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Because we weren't, to be

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honest, it would've been a lot easier if we didn't have sort of,

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if we weren't humans, just like built the business based on paper.

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And

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I'm gonna, I'm gonna pull you up on that 'cause that's a judgment on the

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people who have built the business like that because it isn't so much about not

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being human is about not being ours.

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Yeah, well my point being, it wasn't, you know, I'm not saying this is an

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easy path, but in, I'm just being a bit facetious in terms of from a, I

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don't know, a business coaches' point of view, looking at our business

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going, why would you wanna do that?

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'cause it doesn't make sense.

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'cause what makes sense is to keep growing the business.

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so yeah, I say it to kind of provoke, not saying that anyone

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else who does that can visit.

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And I think this is, this is the, I would say resistance when

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we're following our needs, right?

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Or.

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In, uh, uh, in Virginia sector, she used the word yearnings.

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When we're, when we're really tuning into our yearnings, there's an either,

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um, you realize, oh, this is my need.

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And then there's a reality check of Am am I, you know, the things that

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I'm doing, does it meet my need?

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Mm-hmm.

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And then there's a, an option to, well, even if it doesn't meet my need, but.

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You know, this can be comfortable, which is something that has been, um,

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shared by Lucy in the chat a while ago.

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Like, it, it becomes a, a PA place of comfort.

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So, because it's a place of comfort, this is what I know to do, this is

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what I can, you know, learn from others to do, then you keep going at it.

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Right.

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So there's, there's different choices that we're afforded when we, um, look at our

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needs and the actions that we can take.

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And sometimes, like what also from from the chat, uh, MV engineering says, you

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know, like maybe the mentality around being a startup and what you need to do

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as a startup, like the hustle mentality does not really fit with your nature,

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does not really fit with who you are and what you value and your needs.

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So.

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There's a lot of, things to also recalibrate, you know, because

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we might say, oh, it's so easy.

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You just think of your needs.

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No, but there's a lot of recalibration that needs to, um, go into this

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context of then how do we pursue a life that needs our needs?

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Yeah.

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And I think I wanna talk to that comment.

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'cause I, I was curious about that.

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There is.

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So the tension, one of the tensions that I see, uh, with people in our

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program is tuning into yourself and what lights you up was one,

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what's energetic and making money.

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And then suddenly that's all mixed in because of this idea of making

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profits from your purpose and passion and all this stuff, which we've

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been, we've talked about in the past.

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And.

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If you're gonna get someone to pay you something, they're not necessarily, unless

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you're an artist, and this is another conversation, we can have another time.

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They're not just gonna pay you for doing stuff that you love.

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' cause there's, they're gonna get something from it.

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They're gonna support you for a reason because it mal aligns with their values.

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They're gonna get a benefit from the thing that you do because you're

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solving a problem, whatever that is.

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But when we start conflating, all right, is anyone gonna pay me

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something for something I wanna create?

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That's when you can get really stuck.

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And this is why these paths I think are really important is just to

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start off with this idea of just an action, not a revenue model, not a

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potential billion dollar unicorn.

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And action.

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What happened with us is it was an action.

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Like Lauren's saying, there was no pro, no product or service involved.

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There was no kind of like business plan, whatever, no business plan at all.

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But at the same time, there was an action that was meeting a need.

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We were lucky.

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And I think part of it also is because we knew how to run a business.

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'cause we've run a business.

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We turned those actions.

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Into offerings, which then turned into a business, and this is

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where we are at at the moment.

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It was a long, 12 year windy, potentially scary journey.

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A lot of relationships to money issues coming up because for a

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long time I. We weren't making the money we did as an agency.

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Yeah.

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But we still persisted.

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So I think to that question of could not, could it be that not

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everyone is cut out to a startup?

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If your definition of startup is Facebook, Twitter, some kind of digital thing,

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that's gonna make money straight away.

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No.

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But if your definition of starting up is just starting up, then

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everyone can basic up everyone.

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Yeah.

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So this is a thing of the thing that we.

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Part of these conversations, I feel is about, is like us telling people we're

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called the Happy Startup School, but we're not called the Happy Facebook, Twitter,

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Amazon

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School.

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This is our version of startup.

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But, but Carlos, let's also put it in, in terms of, um, neurobiology, right?

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What we know about how our brain works and how our brain works is

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we get the dopamine rush when.

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Um, you know, we get validated when we do something, when we create something

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and that's the, that that's what we want.

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When it comes to taking action, it's creating that dopamine rush

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and connecting it with, Hey, if I do this, there's something that happens

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and then you get motivated more.

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And that's the rewiring that we want to do in our brains.

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That by doing these actions, we're rewiring our capacity to see

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possibilities outside of our comfort zone.

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Mm-hmm.

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And what is even fascinating is they're already even saying, actually, when we

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move, um, we have hope molecules that goes and rushes through our, you know,

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through our brain and in our body.

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So movement in itself as the physiology of movement creates our, uh, you know, or,

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um, set us for res resilience in a sense.

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Mm-hmm.

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And this is, this is that, you know, like we have it very much innate

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already in our body and society and our experiences of how, you know, life is.

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Somehow conflates with that, you know, because again, that's why we seek comfort.

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That's why we procrastinate.

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That's why we, um, you know, try to limit ourselves because of

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the experiences that we've had.

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So, creating action is allowing our brains to rewire and connect, because what, you

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know, what fires together, wires together.

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So the more that we take action, the more that we see possibilities for ourselves.

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And I think what I've always, you know, this whole thing like who's our niche?

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How, what's the, how do we.

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Kind of, um, talk about what we do.

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And it isn't necessarily a, I dunno, a demographic, but I, more and more

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I've come to believe it's about what you're talking to there, Lana's.

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Like there's something holding us back.

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And it isn't, knowledge isn't skills, it isn't even money.

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Uh, and that's where I think what we're trying to tap into this lower,

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deeper level journey of a startup.

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We can talk to you about pricing, marketing, creating products, telling

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your, all of that stuff, no problem.

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We can do that.

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But what we are very sensitive to, and this is what we're deepening our work

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in, is actually there are hidden blockers or even visible blockers that can only

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be overcome through a bit of reflection and more importantly, community.

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And this is kind of, uh, why I think we are, I think walking the

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walk in a sense or walking the talk is like, we need community.

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That's why we started this thing.

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That's the whole point.

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Happy Startup School existed and so, and we know because we need it.

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We've seen the benefit of it for people like us who also need it in business.

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Well linked to, The tiny experiments work is, is, and like you said, the the

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stuff we don't see is habit building.

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Really.

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It's such a big part of, of our work.

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It's why we do our program over, over five months.

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Not to just do this kind of short, sharp burst of acceleration

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and then fall off a cliff.

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But how do you build sustainable habits that feel safe and feel,

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feel like, like, like I said, you are, you're moving forward and also

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there's like an energy exchange.

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I feel like you said there's, there's something in the body.

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But there's also this exchange when people see.

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We're doing something that we're moving forward and they

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can kind of engage with it.

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And even if it is baby steps and it's still in its infancy, it's not, um,

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fully formed, I think that's what in some ways and dears people to an idea or to

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a path is they feel like they can add to this rather than it's done, it's ready.

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And I don't have anything add to make it better.

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I'm curious about the energetic aspects of this work that we do.

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I. Because there's something about, um, I dunno, giving a talk for the

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first time or just launching a product.

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there's something that can really hit your nervous system.

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It's, you know, when you're selling something for the first time.

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And I think there's something about a, a community but also.

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Uh, a longer journey that helps us regulate over a longer period, so the

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launch isn't so scary, isn't so big.

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And our bodies are better suited to.

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Lana, you are a much better expert on this than I am.

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I was just about to say e even for, for seasoned people who have been giving

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workshops and trainings, we, we would, you know, we would experience, uh, sense

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of resistance or Trepidation and anxiety.

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It's, it's, but part of the human experience.

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Right.

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Of, um, and this is why I love Tara Moore.

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Um.

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Work on playing big.

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She defined it as, oh, we have a la uh, we Jewish, um, culture.

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They have a language around the different type of types of fears.

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And for her understanding what is this fear coming from is very important

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because there's the fear that holds us back, or there's the fear that we

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face when we're leaping, you know, so.

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What, what kind of fear is that?

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Right?

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And for us to be able to understand that better allows us to also understand,

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okay, then how can I resource myself?

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How can I get myself settled so that I can be able to do the work that I need to do?

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And what you said, what do you mean?

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You say Lana,

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settled bodies.

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Settled bodies,

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exactly.

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I, I feel like

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we're building a community of settled bodies.

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That's why we have a fluffy launch.

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Right.

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So

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well it came out of, I think where people are at the program at the moment is

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about to sort of release their ideas.

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There's a vulnerability there, there's a fear there.

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Um, and going back to that thing I said at the start about, you know,

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the hard launch is the hustle.

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It is the late nights, it's.

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Praying and hoping, and you know, it's a big bet, isn't it?

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Um, the soft launch is obviously where most people in our

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community find themselves.

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They try and test ideas.

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They try and sort of poke their head out slowly.

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but the fluffy launch I see is doing it in community, so doing it with

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support at every turn, and not just in community, as in I release it

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to a community before I go public.

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This idea of circles of connection, so starting with one of us like that,

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your mentor, then sharing it with your small buddy group of five or six people.

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Then sharing it with a wider cohort, and then maybe sharing it with the wider

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community and then going to LinkedIn or wherever you used to share it to.

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So this idea of safety and support and friendly.

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Um, critical friends, let's call them friends that are there to support

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you, but also give you good advice to move forward and, and so you just feel

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more confident and courageous through that process rather than taking a

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big bet on this and it feels scary.

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Exactly.

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Exactly.

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And it is, well, finding the right people to, to witness the work.

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So it doesn't feel like they're just about to stamp on your

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idea every time you say a word.

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Um, let's close off, uh, some final thoughts, uh,

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reflections, um, before we close,

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for me, I'm really more into, uh, fractals, you know, the work

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that we do with ourselves, um, reverberates to those that we want

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to touch, those who want to serve.

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So this is deep work.

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yeah, I think for me.

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Like what we talked about today just gives a language and um, some kind of sense to

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something that's quite chaotic, which is change and transitions and new beginnings.

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And so I find it helpful to, to think in those terms.

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And also because we've got so much experience of working with people,

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I can start to see when I talk to people where they might fit into

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some of these camps that we've talked about at the beginning anyway.

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And certainly like where they're at now.

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So I find it helpful.

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I'd be curious to see how other people find it as we go,

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go on this journey with them.

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so the thing I, we didn't talk as much about but uh, sticking with me

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is the idea of healthy commitments.

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because this whole thing about doing something intentionally,

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it's like, who is it for?

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Ultimately, because I think, I feel sometimes an unhealthy commit commitment

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is to do it because someone told you to do it or you should do it.

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'cause that's how you launch a business.

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As opposed to I'm committing to myself, I'm committing to the people I wanna

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serve and that's why I need to push through imposter syndrome, fear of

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failure, the uncertainty unknown.

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Uh, and I'm, I'm willing to experience that.

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And this is again, maybe part of the reason why we have

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settled bodies in our community.

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Helping people habituate to the uncertainty because they are

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committed to support others.

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And I love the ripple effects, Lana, in terms of the, the what we, how we turn

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up, ripples out to other people and how we are feeling now are the repercussions

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of the ripples of the people around us.

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So if you are scared to launch something new or you know you've

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never really done something, just take a look at the environment.

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Maybe you need to reroute, Check out Lana's talk and rerouting to

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understand why you need to do that, um, search for Happy Startup Summer Camp

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rerouting Lana, and you'll find it.

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Cool.

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Thank you very much everyone.

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Really.

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Thanks everyone.

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Appreciate that, and I hope you got useful and helpful.

About the Podcast

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The Happy Entrepreneur