Your story of change – Vision Tribe Summit 2025
Carlos, Laurence, and Lana present the second session in their Vision Tribe Summit from February 2025.
This discussion will help you
- Shift from traditional marketing approaches that target everyone to creating deeper impact with those who truly resonate with your values
- Discover why vulnerability in sharing your journey can be your greatest asset in building genuine community connections
- Understand how stories serve as "light for others to follow," providing guidance through shared experiences of challenges and transformation
- See how the principle "People like us do things like this" creates powerful cultural bonds that transcend traditional marketing approaches
- Gain practical frameworks for using stories not just to sell products but to mobilize action, inspire change, and create safe spaces for deeper work
- Learn the value of crafting "future stories" that invite co-creation and collaboration, even before your vision has fully materialised
Links
Transcript
Welcome to, uh, round two of the Vision Summit.
Speaker:Um, yesterday we were talking about redefining success, and what that
Speaker:meant in terms of going from one version of success, which is about
Speaker:status and achievement, and, and kind of these external measures
Speaker:to something more felt, uh, and
Speaker:more sustainable from our point of view and requires a bit
Speaker:of interest, perspection and working from the inside out.
Speaker:Uh, today we're gonna start talking about storage.
Speaker:Stories, which is the second part, ironically, of, of our
Speaker:vision, uh, 2020 program.
Speaker:Uh, and using stories, uh, in various ways, um, I would say to first create
Speaker:meaning, um, meaning for ourselves.
Speaker:Um, and secondly, to create connection.
Speaker:Um, and to understand not only the people we wanna serve, serve, but our role in
Speaker:whatever else, what they want to achieve.
Speaker:And so we're gonna talk a, a bit about that.
Speaker:Talk about how we, um, help people craft stories.
Speaker:share our, some of our own stories.
Speaker:but before we start off with that, I thought I'd like to share
Speaker:a little video that Lawrence alluded to on LinkedIn today.
Speaker:Uh, it's a bit of a video with Seth Godin talking about, um, this
Speaker:idea of stories and how stories can mobilize people into action.
Speaker:Uh, in this video, this is an
Speaker:of him talking about how you use stories in political movements, but
Speaker:he also talks about how we can use stories in all walks of life, uh,
Speaker:and how we've adopted this approach in, in terms of business and change making.
Speaker:If you can earn the trust and attention of just a small percentage of the
Speaker:people, not only will they eagerly show up, they will bring their friends.
Speaker:Marshall Gans is a professor at Harvard.
Speaker:Marshall has a three step process.
Speaker:and it works for everybody, not just politicians.
Speaker:Story of self.
Speaker:Which means testify.
Speaker:Why are you here?
Speaker:Story of us.
Speaker:Meaning why is my story, your story?
Speaker:That's the hardest part.
Speaker:And then story of now, why should you care today, not tomorrow.
Speaker:So your job wants to change something who doesn't have more money, right?
Speaker:Is to figure out story of self, story of us, story of now.
Speaker:Earn permission to talk to people, earn permission to email people who
Speaker:want to hear from me on a regular basis, to educate them in a way
Speaker:that they can convert their friends.
Speaker:That costs zero.
Speaker:And if you can do that and do that and do that, you'll win in a landslide
Speaker:if your story resonates, right?
Speaker:The job that each of us have, if we want to heal our culture,
Speaker:is not to do it, necessarily in an annual march, but to do it.
Speaker:Over lunch.
Speaker:One person at a time, three people at a time, five people at a time.
Speaker:And the biggest marketing lesson I'll share with you tonight is seven words.
Speaker:People like us do things like this.
Speaker:And that is what the definition of culture is, right?
Speaker:So Chelsea and her partner are here.
Speaker:They make the most beautiful stationary in America.
Speaker:It's not for everybody, it's for almost nobody.
Speaker:But the people it's for are people who know that when they send out a thank
Speaker:you note on this letterhead or a a wedding invitation, it will go to people
Speaker:who say, oh, you're people like me.
Speaker:'cause people like us buy stuff like this.
Speaker:And the same thing's true when you're selling real estate.
Speaker:And the same thing's true when we're trying to run for something.
Speaker:yeah, I shared about that post, uh, that
Speaker:video because
Speaker:yeah, it really struck a chord with me when I first heard that that
Speaker:line, because it's so simple, but so profound and in its simplicity.
Speaker:I think the thing that resonates with me when he talks about that is
Speaker:just this idea when he just said, uh, this business that this lady's
Speaker:creating, it's almost for no one.
Speaker:And that is like totally goes against what most people think of when they think of
Speaker:a new idea is like, this could be for.
Speaker:Everyone, I wanna change the world.
Speaker:I wanna make impact with a big eye.
Speaker:I want wanna, yeah, I wanna spread this to everyone when actually
Speaker:a, that's probably ego talking.
Speaker:It's not realistic.
Speaker:And also, so it probably isn't for everyone, whatever we're trying to
Speaker:do, even us with the Happy Startup course, trying to, trying to, trying
Speaker:to spread more positive impact.
Speaker:And so understanding that actually there's a subculture of people that you
Speaker:can attract, attract a small niche that's authentic to you and your story and maybe
Speaker:eventually you can reach more people, but not losing sight of the people who
Speaker:are actually like you, who are out there trying to do similar things to you.
Speaker:So just that instant connection of starting with that tiny little group
Speaker:of people who, um, are feeling the.
Speaker:Things, feelings that you are feeling about, a struggle
Speaker:that they might be facing?
Speaker:Every time I watch this video, I really feel a lot of validation.
Speaker:Um, because like what you said, Lawrence, you know, like contemporary, uh, marketing
Speaker:and entrepreneurship would say, Hey,
Speaker:you know, you
Speaker:need
Speaker:to cast a very wide net
Speaker:and then see who would, uh, who would buy from you, who would,
Speaker:you know, who would follow you?
Speaker:And social media has been the same, right?
Speaker:Of like, Hey, get this many followers.
Speaker:Um, yet for me, uh, I remember a few years, years ago, I, I
Speaker:really wanted to think of, of life as a deepening rather than
Speaker:a casting of a very wide net.
Speaker:And, um, this video really speaks to, to me at least, um, that aspect of,
Speaker:yeah, how can I deepen the impact?
Speaker:How can I deepen the work that I'm doing with people who I like
Speaker:doing it with and who also resonate with it and going against the
Speaker:of what we've, we were.
Speaker:And what, uh, we know from, you know, business school or entrepreneurship
Speaker:and things like that, it can be very challenging, right?
Speaker:So there's a
Speaker:lot of resistance of, ooh, am I doing it right or not?
Speaker:So for me, when, when I watch that video, it's such a big
Speaker:relief
Speaker:in the validation that, hey, you know, doing it like this, how we're reaching
Speaker:out and connecting and nurturing relationships with those whose stories
Speaker:speak to us and those who resonate with
Speaker:our values, our vision, our work, um, is an important part of deepening.
Speaker:Seeing those connections.
Speaker:I think what I've come to learn and understand about this approach, this
Speaker:story of self, story of us, story of now, this idea of kind of pride
Speaker:building, which Seth Godin is, uh, is a big advocate of people like us.
Speaker:This, this kind of sense of connection.
Speaker:Um, it, it makes a lot of sense when I think about this
Speaker:idea of effortless impact.
Speaker:This idea of how can I create transformation by being me.
Speaker:This whole idea of story of self.
Speaker:What is the journey that I've been on?
Speaker:What are the
Speaker:transformations that I've experienced?
Speaker:How have I accomplished that?
Speaker:What is it that I have lived that I can pass on as learnings
Speaker:is core to this idea of story yourself, story of us,
Speaker:uh, and the challenge I think a lot of people face because so many of us, you
Speaker:know, particularly if you've been doing your work for a while and, and you are
Speaker:a soul driven entrepreneur rather than just a profit driven one.
Speaker:There are things that you wish you want to share, but you are scared.
Speaker:You don't want.
Speaker:Because there's a sense of shame, imposter syndrome, as opposed to
Speaker:leaning into your story so much more and uncovering the gold in there
Speaker:that could be of benefit to others.
Speaker:and also not being so focused on, like Lawrence was saying, on the scale and
Speaker:uh, and on the breadth, but more like Lana was saying, on the depth and on the
Speaker:actual impact, the actual visible in front of your eyes, which is something I, I'm
Speaker:much more keen on, uh, experiencing, um, doing, thinking, having that in mind when
Speaker:you're thinking about your business pure rather than nail it and scale it and.
Speaker:You know, get as many people to, to do the thing, the six point plan as you can.
Speaker:Well the thing that comes up for me is something we come up against a lot
Speaker:is just not valuing stories enough.
Speaker:I think, you know, focusing on the thing, focusing on the
Speaker:product or the business, the
Speaker:idea, you know,
Speaker:this is something I wanna bring to the world.
Speaker:uh, the fascinating thing is we're always interested in other people's stories,
Speaker:but I think most people think that no one's gonna be interested in my, my
Speaker:story, um, against something we come up against with people who's trying to help
Speaker:them surface that story, but also to.
Speaker:See the value in sharing it because, um, it can be v it can
Speaker:be a vulnerable place, can't it?
Speaker:When we're like thinking, well, no one cares about this.
Speaker:Why would they care about this?
Speaker:But i'd love you to tell, you know, love you to tell me your story.
Speaker:You know, you should tell more people about that.
Speaker:So yeah, it's, I think this is where the power of the community comes in, you know,
Speaker:having people around you who, um, we can see the benefit of, of sharing stories and
Speaker:finding those connection points as well.
Speaker:And like you said, even if I'm not someone who's gonna be part
Speaker:of your, your audience, I can be a supporter and connect with that
Speaker:story and then share that story more.
Speaker:More than I can if you just wanna sell something.
Speaker:You know, people share stories.
Speaker:And again, lots of great examples of that in, is it stories that stick a book?
Speaker:Um, I can't remember something like that anyway, but yes, this idea
Speaker:that we remember stories we don't remember, um, products necessarily.
Speaker:So understanding that stories spread way quicker than any other
Speaker:other form of, uh, communication.
Speaker:and this also connects me with rumi's words of the wound is
Speaker:where the light enters you
Speaker:and how powerful it is when we can share.
Speaker:Share with people how we're navigating our lives, you know, our, our path.
Speaker:Um, and in, in parallel, I remember, an elder of mine shared, um, the, the hermit
Speaker:can a very, uh, lonely place because what you're actually trying to do is you're
Speaker:holding the light for others to follow.
Speaker:And I see that, you know, for storytellers, for bridge builders, for
Speaker:change makers, that is basically why sharing our stories are very important.
Speaker:' cause it tells people.
Speaker:Hey, this is the path that we've gone through.
Speaker:Um, this is how we've navigated it.
Speaker:It might be for you, it might not be for you.
Speaker:Um, but at least you know there's a guidance that they can follow.
Speaker:And most of the time this is like, you know what Ru you said, you
Speaker:know, it's coming from the wounds, it's coming from the struggle, it's
Speaker:coming from, uh, the life challenges.
Speaker:It's coming from those unpredictable moments that takes
Speaker:us out of our comfort zone.
Speaker:And then what, right?
Speaker:So, uh, like what, or Carlos already mentioned, these are the
Speaker:moments where we know that we.
Speaker:We cannot just do it on our, on our own.
Speaker:So having a community, having others around us, um, looking for
Speaker:inspiration, looking for people who we can be in community of practice
Speaker:with, these are all parts of how
Speaker:we can amplify the work.
Speaker:I think there's a couple of elements here in, in this idea
Speaker:of using stories within our work.
Speaker:Um, one is, uh, a kind of very personal, um.
Speaker:Felt sense, meaning making level, which is, um, one aspect
Speaker:of what we do on Vision 2020.
Speaker:And then there's also a practical element, I would say, in terms of
Speaker:how we can use stories to sell.
Speaker:Uh, not just sell, to make money, but to sell an idea, to sell motivation,
Speaker:to sell momentum in terms of trying to mobilize people into action.
Speaker:and I, I really well, when we talk about the inside out approach to our
Speaker:work, I think it's really important.
Speaker:For us to have a framework to, to be able to tell a story of
Speaker:why we're doing what we're doing.
Speaker:This whole other, you know, why were we building the Happy Startup School.
Speaker:Uh, you know,
Speaker:it isn't just about money, but there, there can be a mess of
Speaker:thoughts and feelings in there.
Speaker:And for me, storytelling is a skill as well, that while it's a natural
Speaker:mode of communication that we've developed over millennia, you
Speaker:know, you know a good storyteller
Speaker:and you know, someone who just bombards you in for with information.
Speaker:And this is where I struggled in the past with storytelling.
Speaker:'cause I used to think storytelling.
Speaker:There was a lot of stuff.
Speaker:Was made up, but it was edited.
Speaker:I think this is the aspect of this, this is really important
Speaker:is how you think about stories.
Speaker:Not purely as a a dump, this is it.
Speaker:Every single element is like how you edit it as a way to create some
Speaker:kind of change in someone else.
Speaker:Whether that's an emotional change change or that's a motivational change in
Speaker:terms of they get mobilized into action.
Speaker:Action, which is I think what Seth Godin was trying to allude to.
Speaker:And so that, that's the practical element that I feel of storytelling as
Speaker:well as this we, what we found within a small group of people when we're
Speaker:coaching them, when we're able to share.
Speaker:Share some vulnerable stories, how that really creates a sense
Speaker:of connection, a kind of real, safe, supportive, uh, environment so that we can
Speaker:do some of the more challenging things and we can start sharing some of these other
Speaker:stories with more people that initially can feel too vulnerable and too, um, risky
Speaker:at the beginning.
Speaker:And also telling,
Speaker:telling stories of the future that are maybe.
Speaker:Make believe, you know, or make believe in terms of they haven't happened
Speaker:yet, but they are believable in terms of we want them to happen or we, we
Speaker:want
Speaker:people to come on that journey with us.
Speaker:And I think that's something that people often struggle with is set
Speaker:painting a picture of the future and, and telling stories to do that.
Speaker:And that's one of the
Speaker:things that I believe helped us.
Speaker:Grow our community in the early days was telling those stories of what we were
Speaker:creating, even if it hadn't happened yet.
Speaker:Well, it hadn't happened yet.
Speaker:It was all make-believe in some ways, but it was exciting enough for us to
Speaker:share it and also exciting for us, for us to eventually commit to it.
Speaker:But there's an element of, I hope this happens, but it
Speaker:may not, but who's with me?
Speaker:You know?
Speaker:And that's the thing about why now, who's with me?
Speaker:Who needs this?
Speaker:Who wants to come on this journey?
Speaker:And,
Speaker:and
Speaker:cocreate it together as well?
Speaker:Not, not do it alone.
Speaker:I, I like
Speaker:the, field of possibilities that we open, when we're in this space of storytelling
Speaker:and also tuning into the future.
Speaker:Feature, uh, while you were talking Lawrence, it reminded me of the time
Speaker:before I met Carlos and I knew there was, um, forgot exactly, see, I forgot
Speaker:exactly who sent it to me, but, the person mentioned about the, the canvas that
Speaker:you've created and the happy festival, you know, the Mm. So I was just like, oh,
Speaker:these are, these are amazing individuals.
Speaker:And then, a couple of months, I think a couple of months after I, um, met
Speaker:you, Carlos, with the community.
Speaker:Uh, builders group in Facebook, and then a couple of months after we've worked
Speaker:together, and then another couple of months after, um, the
Speaker:three of us, uh, collab started collaborating for Vision 2020.
Speaker:And this is the power
Speaker:of the
Speaker:story,
Speaker:right?
Speaker:If I think about my own personal journey with
Speaker:how I got connected with the two of you, it is because of that story, the
Speaker:stories that you've shared mm-hmm.
Speaker:And
Speaker:how it re resonated with me and.
Speaker:How it gave me the impression of, hey, these are, these are, uh,
Speaker:uh, interesting individuals that I would like to get to know more,
Speaker:that I would like to be inspired,
Speaker:inspired by, that I would like to be connected with.
Speaker:And this is the possibilities that open up because there's so much
Speaker:resonance and there's so much, um, care
Speaker:that is involved in the connection, that it's also easy then to collaborate.
Speaker:And I think, think this is one part of entrepreneurship that is not, you
Speaker:know, it's not often seen because we're all, you know, we're often
Speaker:thinking about customers, customers,
Speaker:customers, but collaborators, you know, getting into.
Speaker:Collaborations is actually a, a very good way of amplifying impact.
Speaker:Yeah.
Speaker:And, and for me, this is, this is how I, uh, I got to say, Hey, you
Speaker:know, I would love to work with the two of you because I knew your story.
Speaker:I read, you know, I was following your stories.
Speaker:You were stalking us.
Speaker:Stalking you.
Speaker:Yes.
Speaker:Um, I, I think this is, is part of our story.
Speaker:I would say the Happy Startup School, particularly at the Bending beginning
Speaker:as Lawrence said, is like he did a lot
Speaker:of writing, a lot of sharing just the perspectives and thoughts and ideas
Speaker:and possibilities and wishes for.
Speaker:How we could work and how we could do business and how we
Speaker:could connect as, as people.
Speaker:So it was less of here's my six step plan, this is like nearly my six wishes.
Speaker:Like this is what, what would it, what would it be like if
Speaker:we could do stuff like this?
Speaker:and then there's this other
Speaker:aspect around storytelling, that I think it's, you can't,
Speaker:they say, you know, good stories are told by good storytellers.
Speaker:And I think good stories are told by people who step up.
Speaker:Into the unknown because if nothing ever changes in your life, you never
Speaker:have a new story to tell.
Speaker:But unless you try something different, do something that's
Speaker:outside of your comfort zone.
Speaker:Follow that dream, follow that
Speaker:question, play with this idea,
Speaker:and potentially fail and potentially find a struggle and potentially
Speaker:hit an object, uh, an obstacle and see how you can get over it.
Speaker:Without that, there's not many stories that you can tell.
Speaker:And so it's finding ways to f to to.
Speaker:I say accept that call to adventure.
Speaker:That doesn't put you into panic mode, but maybe puts you into
Speaker:a more purpose, purposeful mode of like, okay, I wonder what if.
Speaker:Well, also it's about, like you said, just the practice.
Speaker:Like you get better at writing by writing, you get better at telling stories.
Speaker:By telling stories, I think is something I wasn't, I was never a writer, but
Speaker:I've learned to really enjoy it just through the practice of it and the, the
Speaker:clarity it helps me find by trying to verbalize or articulate what I'm thinking.
Speaker:Um, I think the other aspect to it is stories don't have.
Speaker:To be told just through words like you talked about, the tools we've created,
Speaker:like the story of change, we may talk about, I forget chance, but the, the
Speaker:canvas, the manifesto we created, like turning these stories into things.
Speaker:Thinking, firing, as we say is a powerful way to, to get your story to spread
Speaker:maybe quicker than you would do in a blog post or a, an ebook or an article.
Speaker:So creating tools, creating assets, graphics, videos, you know, media that
Speaker:help to spread your story stories is another way to, to bring it to life.
Speaker:So this is just a, a way to illustrate I think how, uh, you can make sense of
Speaker:your story and to, um, like I was saying at the beginning for rather than it to.
Speaker:Be kind of some splurge of just information because stories,
Speaker:stories aren't just information.
Speaker:Stories are are about transformation and they're about showing a pathway
Speaker:through a situation or a challenge.
Speaker:Um, and what we've done is we try to give people who join our
Speaker:program, uh, a structure just to help make sense of the stories.
Speaker:And there's, there's various ways you can think about this structure.
Speaker:There is a way, a structure, the structure to use it, to make sense of where, how
Speaker:you got to where you are now, to give
Speaker:a sense of an understanding of why am I doing.
Speaker:The work that I'm doing, there's also a structure for you to
Speaker:motivate you into the future.
Speaker:It's like, where am I now and where do I want to be and what is it
Speaker:that I need to commit to in order
Speaker:to make this happen?
Speaker:And what's motivating me to actually make a change?
Speaker:And then there's a structure that you can use for your potential
Speaker:customers so that you can understand where you fit into their lives.
Speaker:And so where are they now?
Speaker:Where do they want to be?
Speaker:And what is it that they, what are the obstacles that are getting in the way?
Speaker:What do they need to commit to?
Speaker:And how can you be in service in that transformation?
Speaker:What is it about your story and what you've learned that can
Speaker:help them overcome obstacles on.
Speaker:Journey.
Speaker:So, uh, I'm not gonna go into too much detail in this because we, we could
Speaker:spend a day workshopping stories on how to use this canvas, but it just
Speaker:gives you a kind of a visual clue as to how you, you can break down what
Speaker:can feel like a con, you know, a messy soup of thoughts, feelings, and facts
Speaker:into what feels like an articulation that other people can understand
Speaker:and can share and do something with.
Speaker:I would like to also emphasize that, um, in doing the story of change
Speaker:canvas, especially the looking back, it, Allows us to honor uh, history.
Speaker:It allows us to honor our experiences.
Speaker:And it might not be, you know, we might think, oh, it's not the big
Speaker:thing, but actually it is.
Speaker:So when, whenever we celebrate our, success?
Speaker:Whenever we celebrate the strengths that we have, um, and acknowledge them, we're
Speaker:actually rewiring our brains as well.
Speaker:Because our brains are so wired to see things that, you know, the
Speaker:messed up part, it's quick for us to see the things that we're wrong.
Speaker:And it's very difficult for, for us to think of the things that are strong.
Speaker:And, and for me in doing this, sorry, I've changed canvas, it really.
Speaker:Helps me to, to look and see, oh, wait a minute, these are areas of growth.
Speaker:These are areas where I shifted my perspectives.
Speaker:These are areas where I recalibrated, and because I'm doing that, I'm actively
Speaker:rewiring how my brain is looking and picking up, up on this cue so that
Speaker:the next time that I'm in a situation, it's easier for me to harness them.
Speaker:So it's not just about reflecting, but it's actually
Speaker:embodying it to the point that our, you know, nervous system remembers.
Speaker:I think the other aspect to this, we found.
Speaker:Working with people who maybe are feeling a bit stuck or in a
Speaker:bit of a struggle at the moment, wanting to be somewhere different.
Speaker:But you know,
Speaker:not being
Speaker:able to move
Speaker:forward is just giving ourselves credit for some of the changes
Speaker:we may have made in the past.
Speaker:So this feeling of, you've probably done this before, you've been
Speaker:through transitions or change before
Speaker:in your own journey, and this can be a powerful tool,
Speaker:I think, to, to help people realize that they have navigated change successfully
Speaker:in the past, difficult, they've done difficult things, and actually to feel,
Speaker:uh, resilient enough to then move forward.
Speaker:Yeah, I think most people I know, and I'm pretty guilty of this
Speaker:too.
Speaker:Is we just look at what we haven't done rather than the things we have done
Speaker:looking at that, um, that big gap rather than the gain of where we've been.
Speaker:So again, a powerful tool to, to feel more resourced really, as
Speaker:well as to then do the same for our customers too, or collaborators
Speaker:understanding their own journey.
Speaker:I, I, you know, I, I actually find this useful when it comes to selling, selling,
Speaker:not to convince people, but selling in a sense of actually what Todd Ta Hargrave
Speaker:says of getting to the truth and using it as a, as a conversational framework
Speaker:of like, where are you now, now what are you, what is the current situation?
Speaker:Whether you are bored with the way you are working or you're burnt out by always
Speaker:being on a treadmill, you, there's a lacking a sense of meaning or impact.
Speaker:The money is great, but for some reason it's just something is missing.
Speaker:And then that's what's driving this change.
Speaker:Now.
Speaker:It's like this, this pivot point, like, actually, do I want to continue on this
Speaker:path or do I want to try something new?
Speaker:And for a lot of the people we work with, there's this real per um,
Speaker:realization that time is finite.
Speaker:You know, there's only so much time left.
Speaker:I, and I really wanna do something about it, but something gets in their way.
Speaker:And this line, understanding what is it that gets in your way?
Speaker:And you know, again, in this conversation it'd be like, actually, uh, I'm
Speaker:quite comfortable where I'm now, it's, it's uncomfortably comfortable.
Speaker:The money's good.
Speaker:But yeah, I don't wanna risk anything.
Speaker:And there's this real kind of mindset shift that's required.
Speaker:And if that mindset shift, if the curiosity, the drive for change
Speaker:doesn't overcome the obstacle, then in a sense in this sales conversation
Speaker:you say, well, this, we're not ready to work with each other now.
Speaker:Maybe this is time for you to wait, or I can tell you a bit more what's possible.
Speaker:And then you can start understanding what is it that you believe you need help with.
Speaker:And they can start, you know, start listing all these things and you
Speaker:can start helping them understand, all right, what is it that's,
Speaker:that's really needed right now?
Speaker:And what is it that you need to commit to?
Speaker:And ultimately what you can help with as someone who wants to create
Speaker:transformation, particularly beneficial transformation, is help them understand
Speaker:where do you actually want to be?
Speaker:What is that picture of possibility?
Speaker:Because if that isn't clear as well, you're trying to convince someone to do
Speaker:something they don't wanna do and then they're not gonna be motivated to do.
Speaker:And so using, being able to use stories, uh, not only in terms of trying to create
Speaker:meaning for ourselves, but also in terms of trying to, uh, help other people
Speaker:understand how to motivate their way to work or to, to, to do the actions, to,
Speaker:to make the changes they wanna make.
Speaker:Lana Lawrence, is there anything else you wanted to add?
Speaker:Well, I'm just celebrating the comment from Anthony of eager to start
Speaker:writing down my story, so go for it.
Speaker:And, uh,
Speaker:yeah, no, yeah.
Speaker:I'm curious if you're.
Speaker:Sharing it in LinkedIn Tigers.
Speaker:Exactly, yeah.
Speaker:As we say,
Speaker:just
Speaker:start
Speaker:working out loud.
Speaker:You know, don't, don't hide away with these stories.
Speaker:Start to share them early before you're ready.
Speaker:Cool.
Speaker:Okay.
Speaker:Before we close off, um, any stories you wanna share before we talk
Speaker:about what's gonna happen next?
Speaker:Well, I'm just reminded of, uh, when, whenever we do this.
Speaker:Um, story of change, the ahas that we get in, in our, uh, vision 2020 program.
Speaker:And one of the things that really stood out for me is around the, you
Speaker:know, understanding the sistance and how deep the resistance can be.
Speaker:And, um, you know, we've had multiple, uh, multiple in the,
Speaker:in, in, at least in the cohorts, you know, in, in my body group
Speaker:where actually it's not about the experiences, but their resistance.
Speaker:To sharing their story, to, Putting it out there.
Speaker:That was very fascinating to navigate and also to give space for.
Speaker:So for me, there's, there's a very powerful, uh way to look at it is
Speaker:whenever you do something like this, an exercise like this, the resistance
Speaker:is where the work needs to be.
Speaker:So whenever you like
Speaker:mm-hmm.
Speaker:Oh, you know, I don't want to, I don't want to work on this part.
Speaker:It's showing you already.
Speaker:That's the work that's needed to be at best.
Speaker:Yeah, for me there's something there about more layers.
Speaker:You talk about unraveling the layers a lot,
Speaker:unpeeling the onion, you know that feeling of
Speaker:sometimes when we are on our own, I think we can scratch the
Speaker:surface and be play it too safe.
Speaker:But I think there's often real
Speaker:value and
Speaker:connection,
Speaker:as you've said, through sharing these deeper stories of what's important
Speaker:to us and even our own past as well.
Speaker:Um, and there's so many examples I can think of probably teammate to
Speaker:share now of people who've come on the program and like I said, thought
Speaker:their story's not important and
Speaker:then I.
Speaker:Over time by
Speaker:sharing it safely with others, that that encouragement then brings out this
Speaker:goldmine of ideas and, um, possibilities.
Speaker:So yeah, not underestimating the
Speaker:power
Speaker:of your own story to not just help you but also connect you to others, you know?
Speaker:And that's the
Speaker:key
Speaker:thing.
Speaker:Like you said, we wouldn't have met you.
Speaker:I still these days meet people who said they saw something we
Speaker:put out years ago and that A helped them and b led them to us.
Speaker:So yeah, it's, it's a superpower.
Speaker:For, for connection.
Speaker:I think
Speaker:I was reminded by someone in our community called Matt Matheson about this.
Speaker:Two Greek words to define time.
Speaker:One is, uh, Kronos and the other is Kairos Us.
Speaker:And as I, as I understand it, Kronos, is this kind of perspective of
Speaker:time is this sequential series of events, this kind of ticking off of
Speaker:seconds, minutes, hours, weeks, years.
Speaker:That gives this sense of, uh, I would say scarcity around time.
Speaker:And then this other idea of kairos, which is our experience.
Speaker:Experience in the moment lived.
Speaker:I felt sense of living just like being and really enjoying what's happening
Speaker:or experiencing life to its fullest.
Speaker:And I feel with stories and storytelling and discovering what is it, the story
Speaker:you want to tell and how do you author the story of the rest of your life?
Speaker:So it becomes an experience to be had rather than basically
Speaker:waiting till the end of days.
Speaker:That is such a profound shift, I think, and I think that's what I've seen.
Speaker:The qualitative aspect of doing this work in terms of the people who come
Speaker:on the program, I think at the moment,
Speaker:Beth Derry sharing her very vulnerable story around self-harm and now how
Speaker:she's harnessed that as the work she wants to do now to help others who
Speaker:experienced this, not only a young women, but also their parents, and how
Speaker:that's added another quality to her work and her life, that when you play
Speaker:it safe you won't necessarily see.
Speaker:And so
Speaker:this is, I think this is work not just about the money.
Speaker:This isn't just about creating a business that we can scale.
Speaker:This is about how can I shift how I work that makes me feel more
Speaker:energized to turn up every day.
Speaker:we are trying to take a very balanced and nuanced view on this
Speaker:idea of how to build a business.
Speaker:We could easily can scare.
Speaker:People into just focusing on the money, giving you a very simple
Speaker:step-by-step approach to that and just focus on marketing and selling.
Speaker:We want to talk about building a business as a process of self-discovery,
Speaker:a spiritual journey, a journey of transformation, a personal level,
Speaker:and we are very clear and understand that you also need to pay the
Speaker:bills, but we want you to be able to pay the bills and make money that
Speaker:isn't just about selling your time.
Speaker:That doesn't.
Speaker:Just burn you out because you are working every hour of the day.
Speaker:How can you use your story, use your knowledge, use your experience, and turn
Speaker:those things into products, and also to deliver the value that you want to create
Speaker:for others in different ways to create a portfolio business, to make happy money.
Speaker:And we're gonna talk a bit more about that tomorrow.
Speaker:And this is essentially how we've designed our business.
Speaker:So we're gonna be share about how, what we've done, how it works for us, and
Speaker:how, how you can take that perspective.
Speaker:And hopefully for those of you who, who use your knowledge and wisdom
Speaker:to create transformation, how you can do that at a distance at scale
Speaker:that doesn't feel like a, a slog.
Speaker:So hopefully see you there.
Speaker:thank you very much.
Speaker:Likewise joining us live and um, yeah, catch you later.
